What if you could use Artificial Intelligence to understand and predict how people could respond to nudges to make them act in a more socially and environmentally way?
Well now it is possible and at Misha Analytica we are working on some great use cases.
With the vast quantities of data (Big Data as a term is passé) available it is possible to understand how people respond (just as importantly don’t respond) to messages based on their personality, preferences and interests.
Behavioural campaigns have often lacked the success (and evidence) to shift people to more sustainable ways.
With the aid of Artificial Intelligence (AI) models it is now possible to understand if users can be nudged positively to make less damaging and healthier decisions:
Use less energy ⚡️
Recycle ♻️ more
Eat less meat 🐄
Drive less 🚘